By Fanuel Chinowaita
Zimbabwe, 07 June 2025 – In a bold demonstration of corporate responsibility, NetOne Mobile has taken a leading role in Zimbabwe’s national clean-up campaign, mobilizing communities across the country to promote cleanliness and environmental sustainability.
The initiative, conducted in partnership with the Postal and Telecommunications Regulatory Authority of Zimbabwe (POTRAZ), the Ministry of ICT, and local councils, aligns with President Emmerson Mnangagwa’s call for a culture of cleanliness and civic pride.
From the bustling streets of Chitungwiza to the trading hubs of Gweru and Masvingo, NetOne employees, government officials, and local volunteers yesterday joined forces to clear litter, unclog drains, and restore public spaces.
The campaign, which saw participation from schools, businesses, and community groups, underscores a growing national commitment to environmental stewardship.
In Harare, NetOne’s team, alongside city council workers, focused on high-traffic areas such as Mbare Market and Copacabana Bus Terminus, where waste accumulation has been a persistent challenge. Similar efforts were replicated in Bulawayo, Mutare, and smaller towns, reinforcing the message that cleanliness is a shared responsibility.
NetOne Group Chief Executive Officer, Engineer Raphael Mushanawani, emphasized that the clean-up initiative is not a one-off event but part of a long-term strategy to embed sustainable practices in Zimbabwe’s socio-economic fabric.
“As a telecommunications provider, we understand that our business thrives when our communities thrive,” Mushanawani said. “A clean environment is not just a government mandate it is a collective duty. NetOne is committed to leveraging our resources and nationwide reach to drive this agenda forward.”
The company has also integrated eco-conscious policies into its operations, including e-waste recycling programs and the promotion of digital services to reduce paper usage.
The Ministry of Environment and the Harare City Council commended NetOne for its proactive role in the clean-up campaign. A council representative noted that such partnerships are critical in addressing Zimbabwe’s waste management challenges.
“The fight against litter requires all stakeholders; government, private sector, and citizens to play their part,” said a Harare City Council spokesperson. “NetOne’s leadership sets a strong example for other corporations to follow.”
While the clean-up exercise achieved significant short-term impact, NetOne urged Zimbabweans to adopt sustainable habits in their daily lives. The company announced plans for ongoing awareness programs, including school outreach and digital campaigns, to keep the message alive.
“This is not just about picking up trash today; it’s about changing mindsets for tomorrow,” Eng Mushanawani said. “We encourage every citizen, business, and organization to take ownership of their surroundings. Together, we can build a Zimbabwe we are all proud of.”
NetOne’s initiative highlights how private enterprises can effectively partner with government and local authorities to address national challenges. Analysts suggest that such efforts not only enhance corporate reputation but also contribute to broader socio-economic development.
As Zimbabwe pushes toward its Vision 2030 goals, initiatives like NetOne’s clean-up campaign demonstrate the power of collective action in fostering a cleaner, healthier, and more sustainable nation.