By Fanuel Chinowaita
MUTARE, 11 September 2025– President Emmerson Mnangagwa yesterday officially opened the 18th edition of the Sanganai/Hlanganani/Kumbanayi World Tourism Expo in Mutare, where more than 84 foreign buyers and 450 exhibitors from Zimbabwe and abroad are showcasing tourism opportunities.
Tourism and Hospitality Industry Minister, Hon. Barbra Rwodzi, said this year’s expo, the first to be held outside Bulawayo since its inception, had attracted buyers from at least 23 countries, making it one of the biggest tourism trade gatherings on the continent.
“The 18th Sanganai in Mutare has brought together 84 foreign buyers and 450 exhibitors, both international and local, as well as tourist buyers from about 23 countries,” Rwodzi said.
President Mnangagwa described the expo as a “dynamic marketplace” that connects Zimbabwe’s tourism assets with global investors and tour operators. He said tourism was central to Zimbabwe’s economic growth, contributing 15 percent to GDP in 2024.
“Tourism is a global powerhouse for economic development. Zimbabwe is riding this wave of growth by leveraging its unique blend of natural beauty, wildlife, heritage and cultural richness,” Mnangagwa said.
He commended the decision to host the expo in Mutare, saying it aligned with Government’s Devolution Policy and showcased the hidden gems of the Eastern Highlands, including Nyanga, Vumba and Chimanimani.
Mnangagwa also praised SMEs and youth innovators for their strong participation, urging them to use the platform to create new products and partnerships.
The Head of State further noted that Zimbabwe continues to be rated among the top destinations in Southern Africa, with the expo providing opportunities for marketing the country to new markets and investors.
The Sanganai/Hlanganani/Kumbanayi Expo, which runs under the theme “Devolving Sustainable Tourism Development, Our Future,” is expected to result in contracts, investments, and partnerships that will benefit local communities and the national economy.
